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About Media Bill(3)
[277th]Running Story
2009년 12월 19일 (토) 11:01:47 Kim Du-ri drkim08@pusan.ac.kr


About Media Bill

          1. What is the media bill?
          2. Why did people prevent passing media bill? (Importance of media)
          3. Power of the media in other country.

          On the 23rd of July 2009, four parties out of power (the Democratic Party, the Democratic Labor Party, the New Progressive Party, and the Renewal of Korea Party) requested suspending the effect of the Broadcasting Act and the judgment of authority to the Constitutional Court. On the 29th of October 2009, the Constitutional Court ruled as follows: There is illegal process when passing the bill. However the bill is effective.
Now, let’s take a look at other country’s examples of how the press can be changed.
          Italy is a most well-known example. Do you know about Silvio Berlusconi, the prime minister of Italy? He is the richest person and most powerful in Italy. His business starts with the construction industry. After taking over local broadcasting stations, he created MEDIASET, the best commercial broadcasting company having 3 channels. He became the press plutocracy. He has not only broadcasting, but also newspaper companies, advertising agencies, publishing companies, studios, and a soccer team.
          From 1993, Silvio Berlusconi’s political life has grown. After three month a forming politic party, he became the prime minister and was reelected three times more without precedent. After he became the prime minister, he held Radio Televisione Italiana(LAI, known until 1954 as Radio Audizioni Italianev) which is the prime public broadcasting of Italy and has three national channels, occupying a 30% share of audience. Gasparri Law threw open the door to that: the Minister of Economy has voting rights of RAI executive, so the party in power has plurality of voting rights of RAI executive. He condemns journalists a having critical attitude to him officially. As a result, programs of the journalists in RAI were discontinued. When Berlusconi upheld the war in Iraq and decided that he would send 3,000 troops to Iraq, a large scale of anti-war demonstrations were held. However, the RAI did not rebroadcast the demonstration. The RAI director of the bureau elected by RAI executives has been criticized for infringement of the editorial rights: They make only their reliable reporters to write a sensitive article politically. These are a few examples that the press is at the mercy of Silvio Berlusconi in Italy.
           What about the situation of the United States of America? Different from Italy, More of the USA’s press is under any certain person. However, six large enterprises hold 90% of the press market. One of them, News Corporation, has 9 satellite TV networks, 100 cable channels, 175 newspaper companies, 40 publishing companies, 40 television industries, and 1 studio, so its influence has the greatest power. When Congress promoted a bill setting an ownership upper limit of television industry, the News Corporation lobbied to amend the upper limit for itself. Fox News, one News Corporation’s stations, is famous for “editorial note.” The management of Fox News sends an editorial note compelling article’s view point to reporter. If the reporter protests, he will be dismissed. Fox Broadcasting Company, another of News Corporation’s companies, is famous for dramas like Prison Break, House, and 24. There is politic purpose in drama. For example, if war breaks out, dramas like 24 are against terrorism telecast. 
          Paul Joseph Goebbels, a German politician and Reichsminister of Propaganda in Nazi Germany, said, “Who the general public control dominates authority.” He was portrayed as the first person using radio and TV to rule the general public. The power of media is beyond imagination. This is the reason why people should think not from a commercial point of view, but another about Media bill.


By Kim Du-ri, Reporter

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